One of the constants when talking to executives is that they do not have time – their schedule is packed between travel, meetings, their team, and workload that focusing in on anything that could save time get’s pushed to the … Read More
Google Analytics for Small Business: Interview with Justin Cutroni
Justin Cutroni is an Analytics Advocate at Google, and a thought leader in the space of digital analytics. He has written multiple books on Google Analytics, and how to do everything from basic analysis to deep topics for analysts. As … Read More
20 Must See Stats on Mobile Marketing
Smartphones and tablets have bursted onto the scene and are fundamentally shifting the way that we all think about marketing. Mobile marketing has now taken a foothold and according to many benchmark statistics is poised to grow significantly. Are you … Read More
The Business Value of a Facebook Like
Many marketers talk about “likes” as they are almost a popularity contest. The Coca-Cola page being the “most popular” kid in the class with over 55 million likes, some may aspire to be just like them and just get a … Read More
The Basics of Conversion Rate
We have spoken a lot on our blog about how to improve conversion rate, and a data-driven look at how top 10 online retailers keep their conversion rate high– but what is conversion rate? It may be obvious for those … Read More
Increase Sales With These 5 Shopify Apps
Shopify is one of the easiest and most powerful platforms to build an ecommerce store on. Between the ease of setting up a store and the ability to apply themes that instantly give you a fresh look to the powerful … Read More
Recap: Digital Portsmouth The Art of Web & Mobile Apps
The 6th Digital Portsmouth event was held Thursday night at The Music Hall Loft on Congress Street in Portsmouth, New Hampshire. This event has become a staple in the community to tell stories of technology innovation happening on seacoast and … Read More
The Secret of Top 10 Converting Online Stores
Traffic and conversions are the lifeblood of your online store. Without traffic there would not be anyone to purchase your products, and even with a lot of traffic if visitors are not converting to make a purchase then it’s wasted … Read More
The Benefits of Google Universal Analytics for your Small Business
The current iteration of Google Analytics does a good job measuring the digital environment. But your business is more expansive and has more data than just web analytics to consider. If you have an eCommerce business then it’s likely you … Read More
The Small Business Guide To Content Distribution
Content marketing is a great way to attract customers and leads for your small business. Becoming a thought leader, sharing valuable and resourceful content that will ensure visitors come back and consistently think of you when they begin looking for … Read More